The content provided is a webpage layout for NFCW, a platform focused on the contactless ecosystem, particularly NFC (Near Field Communication) technology. Below is an analysis of the content while maintaining the original paragraph structure:

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**Skip to content**
This indicates a navigation option to jump directly to the main content of the webpage, bypassing the header and menu sections.

**NFCW**
The title of the platform, emphasizing its focus on NFC and contactless technologies.

**At the heart of the contactless ecosystem since 2008**
A tagline highlighting NFCW’s long-standing role in the contactless technology space, establishing its authority and experience.

**NFC World**
This appears to be a section or a brand name associated with NFCW, possibly indicating a broader focus on NFC technology globally.

**Menu**
The main navigation menu, providing access to various sections of the website.

**Hubs**
A section likely dedicated to specialized topics or collections of resources, such as Digital Product Passports and Contactless World Congress.

**Digital Product Passports**
A specific hub or topic, possibly related to digital identification or tracking of products using NFC technology.

**Contactless World Congress**
An event or conference focused on contactless technologies, likely organized or covered by NFCW.

**NFC World**
Reiterates the focus on NFC technology, possibly serving as a central hub for related content.

**What’s New in Payments**
A section dedicated to updates and innovations in the payments industry, particularly those involving NFC.

**Transit Ticketing Today**
A hub or section focused on the use of NFC in public transportation ticketing systems.

**Events**
A section listing or promoting events related

AIB promotes Me2U via NFC • NFC World