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Creating buyer personas is one of the best ways you can get inside your ideal customers’ head and really understand who they are, and how to sell to them. Source: How to Create Buyer Personas That Are Scary Accurate | WordStream

In this week’s episode of the Goal Talk Podcast, host Mikayla Wyman talks with Director of Product Marketing Erik Mansur about the importance of customer personas and how to create them for your business! Source: Goal Talk Podcast Episode 4: Identifying Your Perfect Customer Persona | WordStream

Complete overivew of what Google Search Console is, what it does for your site, how to use it, and what you need to get started taking advantage of it today Source: Complete guide to Google Search Console – Search Engine Watch Search Engine Watch