The content provided is a structured article on lead generation, authored by Sujan Patel, the founder of Mailshake. The article is comprehensive, covering various aspects of lead generation, its importance, and strategies to attract and improve lead quality. Below is an analysis of the content while maintaining the original paragraph structure:

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**Home**
The article is part of a larger website that offers resources such as email templates, a cold email masterclass, and the option to book a demo. It is categorized under “All posts” and specifically under “Cold Email.”

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**What is Lead Generation? (+ Tips How to Do It)**
The title suggests that the article will define lead generation and provide actionable tips on how to execute it effectively. The repetition of the title emphasizes its importance and relevance.

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**Sujan Patel**
The author, Sujan Patel, is introduced as the founder of Mailshake, a sales engagement software used by 38,000 professionals. His extensive experience in digital marketing, including work with Fortune 500 companies like Salesforce and Intuit, establishes his credibility on the topic.

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**March 2, 2024**
The publication date indicates that the content is recent, ensuring its relevance to current marketing practices.

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**Contents**
The article is well-organized with a clear table of contents, making it easy for readers to navigate to specific sections of interest. Topics range from defining lead generation to strategies for attracting quality leads and improving lead quality.

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**What Is Lead Generation?**
This section likely defines lead generation as the process of attracting and converting potential customers into leads. The analogy of a street vendor selling chopsticks is used to illustrate the concept, emphasizing the challenge of identifying and engaging the right prospects.

Source: What is Lead Generation and How to Do It